The year is 2015. Every day, millions of Americans wake up, get dressed, and go to work. Each day they also carry in hand a newspaper, whether from a subscription or a newsstand. The paper is digital, with automatic, real-time updates from the Internet, complete with streaming text, video, and images. The newspapers experience newfound prosperity that hasn’t existed since the 1940s. Advertisers and readers flock to them, paying for subscriptions and reading in print and online, in perfect harmony. But the newspapers also are no longer what they were like even just ten years ago. Everything that’s published goes through careful screening. All articles considered to be too far left of the industry’s conservative agenda are edited or all together cut. While not always very obvious, everything in the paper is at least subtly leaning towards the political right. The newspaper content has been reduced to that of tabloid quality, with mostly celebrity gossip and very little actual news. While there are no official ties, the government and the newspapers have an agreement — keep information filtered, and everyone’s happy. Well, everyone except the rebels…
This future isn’t fiction. It’s not some 3rd-rate sci-fi novel. It could be real. Well, maybe not exactly. Sure, I may have went a little too far with the whole totalitarian-government-media-ties thing — and the rebels — but, the idea of a conservative-leaning, no-longer-totally-free press may not be too far off. Why? Well because today, News Corp. offered to buy Dow Jones. Why is this such bad news? Well, Rupert Murdoch’s News Corp., the same people who gave the world the journalistic gems of Fox News and The New York Post (which, back in the day, used the be an excellent paper), has now placed a bid to buy a company that provides the newspaper that just about every single businessman (and woman) in the world, and more, reads. Fortunately, the Bancroft family, which owns more than half of Dow Jones, rejected the deal. But this scary prospect could eventually become reality. News Corp. had attempted to buy Dow Jones before, and after failing again, they may turn onto other targets. Who’s to stop them from buying The Chicago Sun-Times, The Washington Post, or even (God forbid) The New York Times? One would expect the newspaper companies, but the scariest thing is, they may not.
You see, the newspaper industry is not doing very well right now. It’s losing a lot of market share to blogs, podcasts, and the Web in general (and of course, the even more ever-present TV doesn’t help either). With the ability to get free news online, even from the newspapers’ own sites, why would you pay for a subscription, which not only helps keep the newspaper alive, but also attracts the vital revenue source of advertisers? That’s the problem that newspapers today are facing. Most of the major papers like the Times still haven’t yet figured out to solve this major issue, and while The Wall Street Journal gets by by making nothing free online (because it can be deducted from most businessman’s taxes, and possibly even offered for free by the business itself), the industry itself is really falling behind. But, there is one company that knows how to save the newspaper industry. Unfortunately, this one company is News Corp.
The thing is, News Corp. really knows how to handle itself in a wired world. It already owns the social center of the Web, MySpace, and has assets in just about every form of free expression, including books, newspapers, magazines, TV, and movies. With the potential to bring together old and new media into profitable harmony (for more on Murdoch, News Corp., and the web, see this Wired article), News Corp. could control the entire media landscape itself, if the newspapers let it. And why wouldn’t they? News Corp. offers the industry exactly what it wants — money, popularity, and regained dominance. Of course, News Corp. would do to the entire newspaper industry what it did to The Times of London, The News York Post, and countless others — turn it into a platform for Murdoch’s (and, as it’s assumed, his successor’s) conservative political ideas and resorting the journalistic quality to that of the cheapest tabloids.
So, in the end, what it comes down to is whether the major newspapers will sell their soul to Murdoch and News Corp. for money and power. But for now, Dow Jones turned down the offer and Murdoch still has only one U.S. paper. Still, be wary of what News Corp.’s next move may be, which could be sooner than you think.
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Aaron Freedman is a 16 year old who's very passionate and knowledgeable about technology and journalism. He enjoys working on his two main projects, 

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